CLARIA - White
logo_t&l_white

The future is

clear

clear

with CLARIA®.

CLARIA® Functional Clean-Label Starches are helping formulators lead the way to the future of food. Discover a broad and growing range of highly-functional clean-label starches that deliver on developing consumer trends.

Consumer needs for transparency are evolving –
and so is our range

Tate & Lyle is helping formulators exceed consumer expectations for clean labels and transparency. This trend is evolving, with its core elements such as shorter ingredients lists, the use of recognizable ingredients and the expanding penetration of organic foods and beverages being complemented by new consumer desires like the perception of naturality and more sustainable agricultural practices and production processes.

Replacing traditional ingredients to satisfy clean-label demands often comes with sacrifices to functionality. Our growing range of CLARIA® Functional Clean-Label Starches perform similarly to modified starches in formulation, but label simply as “corn starch” (corn-based CLARIA®), “tapioca starch” or “tapioca flour” (tapioca-based CLARIA® ).1,6

 

GettyImages-1338279626 1

Transparency motivates the world’s consumers

40%

of US consumers always read ingredient labels.2

69%

of US consumers aged 18-34 say that buying sustainable food and drinks makes them feel good.3

"Non-GMO"

is the 4th most prominent clean label claim in food and beverage products in the US.4

GettyImages-110257286 1

Deliver clean taste with clean labels

  • Plant-based and non-GMO
  • Optimal texture in creamy yogurts and spoonable sauces
  • Great consumer perception and label appeal. Labels as “corn starch,” “tapioca starch” or “tapioca flour.”
INTRODUCING

CLARIA® G

A functional, more sustainable
clean-label starch

CLARIA® G: the clear color and clean labeling of CLARIA® Functional Clean-Label Starches, now made with a new, more sustainable process that reduces its environmental impact with the same excellent performance.

Clearly more sustainable. Clearly the future of food.

Rectangle 533

More sustainable production reduces water use by 34%

Rectangle 534

New, more sustainable process reduces carbon footprint by 35%5

15091-1

Future expansion of more sustainable production to the full CLARIA® line

CLARIA® G provides the same functionality, labeling and process tolerance of the existing CLARIA® Functional Clean-Label Starch range. Labels simply as “corn starch.”1,6

Discover our range of

CLARIA® Functional Clean-Label Starches

Image Essential
CLARIA® G Essential,
Plus and Elite
 
Designed for every process tolerance requirement with clean taste and neutral color. Labels simply as “corn starch.”1,6
soup_updated
CLARIA® Instant
 
A non-GMO starch that builds viscosity in formulations without cooking. Labels simply as “corn starch.”1,6
Image Everlast
CLARIA® Everlast
 
Designed for superior refrigerated and freeze-thaw stability in moderate, high and ultra-high process tolerance conditions. Labels simply as “tapioca starch.”1,6
Image Bliss
CLARIA® Bliss
 
Made from tapioca with clearer color and flavor, creamy texture and high performance. Labels simply as “tapioca starch” or “tapioca flour.”1,6

Let's lead the way to the future of food

Partner with the experts in mouthfeel

We help our customers implement tailored, future-ready solutions by:

  • Providing access to a broad range of starches and other ingredients for mouthfeel.
  • Supporting you through our team of mouthfeel scientists and formulation experts.
  • Connecting consumer and sensory science to deliver better mouthfeel solutions and innovation more quickly with Tate & Lyle Sensation™.
expert-slash-image

At Tate & Lyle, everything we do starts with these three things:

Image with Text
From the lab to the kitchen, brilliance and creativity is in our DNA. Our strong scientific experience in all things mouthfeel – from research and development to applications and sensory science – allows us to take meaningful innovation to market and provide expert support for any challenge.
Image with Text-1
We work relentlessly to partner with our customers and solve their challenges. With a broad portfolio of texturizing ingredients, market-leading formulation expertise and new agile mouthfeel tools, we deliver category-specific mouthfeel solutions that answer the needs of our customers and consumers.
Image with Text-2
We’re using the science of food to better care for the planet, support healthy living and build thriving communities. Our focus is on meeting society’s needs – now and in the future – by providing healthier, more sustainable food with great taste, excellent mouthfeel, and cleaner labels.

Request a free sample today.

Just fill out the form below to get started

Privacy policy

Science \ Solutions \ Society

For over 160 years, we’ve been helping our customers
make food healthier and tastier.
 
 
1In the USA – “corn starch” (corn-based CLARIA®), “tapioca starch” or “tapioca flour” (tapioca-based CLARIA®)

2Source: Tate & Lyle Proprietary Research, Global Ingredient Tracker, US 2022

3Source: Mintel Attitudes Toward Sustainability in Food and Drink 2023, USA

4Source: Mintel GNPD, Region Matches: North America, and Claims matches one or more of [All Natural Product; GMO Free; Free from Added/Artificial Additives; Free from Added/Artificial Flavourings; Free from Added/Artificial Preservatives; No Additives/Preservatives; Organic] as the claim
5Reductions are compared with the existing line of CLARIA® Functional Clean-Label Starches products.
 
6This product information is published for your consideration and independent verification. Tate & Lyle accepts no liability for its accuracy or completeness. We may change this information at any time. The applicability of label claims and the regulatory and intellectual property status of our ingredients varies by jurisdiction. You should obtain your own advice regarding all legal and regulatory aspects of our ingredients and their usage in your own products to determine suitability for their particular purposes, claims, freedom to operate, labeling or specific applications in any particular jurisdiction.

This campaign is targeted at North American audiences.