Enhanced Eating: The future of convenience food

Our new report shines a light on a new consumer trend we’re calling Enhanced Eating and outlines how brands can create the convenience foods that health-conscious consumers now crave.

It’s the key question for the convenience food sector in 2024; how to create healthy products that also deliver great taste and value?

51% of UK consumers say they are eating healthily most of the time and there’s a clear opportunity for brands to increase demand by improving the nutritional profile of their products.

It’s a trend that we’re calling Enhanced Eating.

The good news is that Tate & Lyle has a range of innovative ingredients that can make food healthier and tastier.

And we have years of experience working with brands to help them develop new products and reformulate existing ones.

Kerstin Werner, Category Development Manager for Soups, Sauces and Dressings, Tate & Lyle says: “This report reveals the growing interest in convenience foods that are fortified with fibre or protein or formulated for reduced fat, salt or sugar.

“But consumers are clear; improving a product’s nutritional profile can’t mean compromising on taste or value.”

Download the free report now and discover:

• How health-conscious consumers are changing their buying habits
• Why labelling is more important than ever
• Why value for money isn’t just about price
• The role of regulation, including HFSS and Nutri-Score
• Healthier products that deliver what consumers want