This playbook explores key trends, ingredients, and strategies driving the booming functional beverage market to help you meet growing consumer demand.

Consumers across all demographics increasingly prioritize holistic well-being, and functional beverages are filling their cups.

Today’s consumers are actively seeking drinks that go way beyond hydration, supporting energy, gut health, weight management and more. At the same time, they seek products made with natural, plant-based, recognizable ingredients and nutrition profiles that align with their health goals and expectations, especially regarding sweeteners.

With 83% of U.S. consumers already embracing functional beverages, now is the time to innovate. Whether you’re looking to enhance energy drinks, hydration solutions, or gut-friendly beverages, it’s crucial to have the insights you need to stay ahead.

In the playbook, we outline key market trends in functional beverages and innovation opportunities for the industry. You’ll discover:

• Which clean-label trends are growing
• What to look for in an ingredients and innovations partner
• How to work together to create better-for-you functional beverages without the funk

Offered Free by: Food Dive's studioID and Tate & Lyle